Team — Michele (Social Media Manager)
Role Overview
Section titled “Role Overview”Name: Michele
Title: Social Media Manager
Pay: $22/hour
Hours: ~20 hours/week
Location: Local, in-person
Status: Active employee — paid, growing into role
Michele is DBBA’s social media execution lead. She creates and publishes content for a defined set of clients on Instagram and Facebook primarily, with LinkedIn and Google Business Profile as active learning areas. She does not manage social media for DBBA itself, Ron Suggs, or web-only clients.
Clients She Handles (Social Media)
Section titled “Clients She Handles (Social Media)”| Client | Notes |
|---|---|
| Solano County Farm Bureau | ⚠️ No client folder yet — needs to be created |
| San Benito County Farm Bureau | ⚠️ No client folder yet — needs to be created |
| Ag Education Foundation | Foundation of Solano CFB. ⚠️ No client folder yet |
| Upsize NY | ⚠️ No client folder yet — needs to be created |
| Silver Pathways | Client folder exists |
| Family Farm Alliance | Client folder exists |
Not in her scope: Ron Suggs, DBBA brand accounts, Butte County Farm Bureau, Ag Council of California, CA Association of Nurseries, Yolo County Farm Bureau, WET. These are web-only or Josh-managed accounts.
Platforms
Section titled “Platforms”| Platform | Level | Priority |
|---|---|---|
| Active | Primary | |
| Active | Primary | |
| Learning | High growth priority | |
| Google Business Profile | Learning | High growth priority |
| Stories (IG/FB) | Learning | Highest immediate priority |
Responsibilities
Section titled “Responsibilities”- Create and schedule posts for all six social media clients on their individual cadences
- Write captions in each client’s voice — refer to client-specific docs when built
- Use AI for first-draft copy, hashtags, and content ideation — always edit before posting
- Grow into Stories: publish consistently, use interactive features (polls, questions, countdowns)
- Learn and begin posting on LinkedIn and Google Business Profile as cadence allows
What She’s Good At
Section titled “What She’s Good At”- Friendly, personable energy — good instincts for relatable content
- Consistent execution when given clear direction
- Willing to learn and take feedback
Where She Needs to Grow
Section titled “Where She Needs to Grow”- AI usage — currently only uses AI for copy generation. Needs to expand into content planning, repurposing, and workflow automation
- Stories — underutilized; needs to become a consistent habit
- LinkedIn — brand new; needs tone coaching for professional platform norms
- Google Business Profile — brand new; needs to learn weekly post rhythm and photo standards
- Strategic thinking — currently executes tasks but doesn’t yet think proactively about what a client needs next
Agent Build Notes
Section titled “Agent Build Notes”When building Michele’s AI agent, it should:
- Know all six clients by name, niche, and voice
- Have access to each client’s brand guidelines and posting cadence
- Be able to generate first-draft captions, Stories ideas, and monthly content calendars
- Guide her on LinkedIn tone vs. Instagram tone
- Help her self-QA posts against the “Don’t Be Boring” standard before publishing
- Flag if a client hasn’t posted in X days
Her agent should feel like a smart senior social media strategist she can ask anything — the seniority and strategic thinking she currently lacks.
Notes for Josh
Section titled “Notes for Josh”- Michele found the role through a neighbor connection (met at the pool in summer 2024)
- Started as an unpaid intern, then state-funded intern, now paid
- Has a lot of goodwill and loyalty — nurture that
- She is capable of more with better systems and guidance
- Do not give her access to the master wiki — her agent will be her interface